Exhibitor Coaching

    Exhibitions just got a whole lot easier....
    Whether you're new to organising your company's stand in an exhibition / trade show or have been doing it for years, this tailored service which supports your planning and participation can add value, not to mention increased profitability, to the experience.

    What is Exhibitor Coaching?

    Exhibitor Coaching is a training session delivering practical ideas and strategies for organisations to apply to their participation in both public and trade exhibitions. In brief, the content addresses the full spectrum of exhibition participation summarised as the 6 P's of Exhibiting: Planning, Purpose, Pre-show Promotion, People, Presence and Post-show Activity.

    Exhibitor Coaching assists organisations to:

    • Improve the return on their exhibition investment
    • Stay within the budget - and meet objectives
    • Profile their target audience
    • Interact with the right visitors
    • Establish realistic goals and the means to achieve them
    • Develop confident and effective show staff
    • Understand and leverage off the psychology of exhibitions
    • Manage the time:contact ratio
    • Make “The Exchange” work for them
    • Design an inviting and engaging display
    • Avoid last-minute pressures through effective planning
    • Convert exhibition prospects to clients

      See Coaching Content Checklist for a more comprehensive listing

    A Coaching session provides tangible and practical tools which can be applied readily to your next exhibition, including:

    • Timelines and schedules
    • Lead/visitor recording templates
    • Industry supplier contacts
    • Budget guidelines
    • Questions to engage a visitor
    • Formulas to measure your results
    • Post-show follow up strategies
    • Checklists
    How is Exhibitor Coaching delivered?

    For the exhibition organiser – a presentation to your exhibitors (up to 1.5 hours), highlighting key aspects of exhibiting to assist in their success. Content reflects exhibitor profiles and the nature of the event.

    For the exhibitor (corporate, association, government) – a workshop or consultancy to focus on your expectations, needs and strategies to produce successful exhibition outcomes. Interactive and highly customised.

    Who benefits from Exhibitor Coaching?
    • Time pressured individuals or organisations with an exhibition on the horizon
    • First-timers responsible for organising the display at a trade or consumer show
    • Experienced marketers seeking a competitive edge and new ideas
    • Those wanting to reaffirm their exhibition marketing skills
    • Resource-limited companies needing a streamlined solution to exhibiting
    • Exhibition organisers wishing to ensure their clients optimise their exhibition participation

    A unique marketing medium

    “Knowing someone by reputation is not as good as meeting him face to face.” Chinese Proverb

    An exhibition is the only marketing medium to facilitate face-to-face contact with your prospects. It is also the only medium where prospects can comprehensively experience your product through hands-on demonstrations and customised in-person conversations, not to mention the utilisation of the other senses.

    Add to this equation the neutrality of the exhibition environment and the fact that prospects pay (in time and money) to visit you and you have an enormously powerful promotional vehicle.

    At a time when an increasing volume of business is conducted anonymously on the net, the desire for and impact of personal contact is significant. People buy people and no amount of electronic communication can tell you if the handshake is firm and the welcome genuine. Exhibitions are potent if for this very reason alone and form a critical component of any marketing strategy.

    Given that the exhibition is a unique form of marketing, literally putting your company on show, its success is enhanced dramatically when effort is applied to the planning process as it relates to the choice of exhibition, the representation of the product/message and the people involved.

    Tapping into Expertise: Denise Cooney
    Denise is a director and owner of Exhibitions Plus Pty Ltd, organiser of niche exhibitions in the higher education and finance markets Australia wide.

    Previously the General Manager of Australian Trade Exhibitions, Denise has over 18 years of exhibition industry experience in sales, marketing and management and a background in education (BA, Dip Ed).

    Denise provides Exhibitor Coaching sessions to groups of exhibitors and individual companies. Her clients include exhibition organisers, industry associations, corporates and government (click HERE to read client's comments).

    Free Tools
    Measure a MUST
    24 Reasons to Exhibit
    Exhibition Packing List
    Lead Collection Templates
    Daily Exhibition Checklist
    Giveaway Guide
    7 Strategies for Effective Lead Followup

    Helpful Links
    Exhibition & Events Association of Australia
    Exhibitor Magazine (USA) + resources
    List of exhibitions (Australia & International)
    Centre for Exhibition Industry Research

    Industry Memberships
       

    Click to download PDF brochure. Or alternatively, complete the form details below and click on SUBMIT. We'll contact you as requested.
    Exhibitor Coaching Enquiry
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    Contact Information
    If you are interested in exhibiting, presenting at or visiting one of our exhibitions, contact our office.

    Telephone:
    03 9813 8200   (International +613 9813 8200)
    Facsimile:
    03 9813 8211   (International +613 9813 8211)
    Post:
    PO Box 281
    Ashburton Vic 3147
    Email:
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